This post is part of a series on demonstrating competence and expertise on video:
- Technical setup
- Process
- Content (this post)
- Promotion (coming sometime)
Your goal is results, not Minutes Watched
YouTube is full of videos that take 10+ minutes to deliver 30 seconds of information. Why? Because this content is on channels that make money by showing ads. They need each video to be at least 10 minutes, and more minutes watched means more ad revenue.
But that’s not the context I’m writing about. This post series is about demonstrating expertise and competence on video:
Continue reading “Design your content for effective video”