You see something good on the web; now it’s time to tell other people about it. Maybe you’ll use various common tools:
- Facebook “like” it
- Social-network-share it
- Bit.ly it
- Tweet it
- Mention it in a forum post
- Mention it in a blog comment
I believe it’s smart and convenient to do those things, but not to only do those things. Why? Because they create redirected, tracked, short-lived, rel=nofollowed, or otherwise weak links. Links that don’t properly tell search engines that the content is worthwhile. Quasi-links that attempt to replace real links as the fundamental currency of the web.
If you really like it, if you think it deserves ongoing attention, then in addition to whatever else you do, put a real A-HREF link to it on your web site/blog.